Pyramis

HOMEPAGE

• Menu: the structure was build for intuitive navigation through multiple categories and subcategories of a product database of over 1.000 items.
• Special offers (with features specially designed for homepage): the proper solution to present the product information, in an attractive background, by using suggestive images, call to action elements, special prices and discount calculation, all together defined in a very easy to use special offers module in the CMS.
• Exclusive website offers with limited time for a very significant discount, build on a counter of remaining days and hours for getting the discount. A tool for client fidelization which assures significant conversions and high number of returning visitors.

CATEGORY PAGE

• Categories present a very high number of a quite significant variety of products. We development a custom layered navigation system in order for each type of customer to easily identify the perfect product (from prices to advanced technical details).
• We used call-to-action elements for the products displayed in the category. We put great accent on discount calculation and add to cart.

PRODUCT PAGE

• The fact that the product is part of a special offer was highly important. The discount calculated automatically had to stand out, related with the old price and the add to cart call-to-action
• Cross selling tool: kitchen products are mostly bought more than one at a time if they are presented together, in an attractive and intuitive manner. So we build a cross-selling tool in order for the client to easily create connection between products. It proved to be a great solution for increasing sales, the previous online store the client had the orders were most of only one product.
• Clustering tool: we know that for each client is very important to have the confirmation that the product he is interested is of very attractive. Each user sees what other products have been seen correlated with the accessed product, so he / she can easily go to a better choice, based on a common interest with the other visitors of the same niche.
• Social media integration: it proved to be a very efficient tool to self promote products. This online store has the advantage of having very good looking products of a great quality. A very important part of the site traffic is generated from social media, from the likes and shares of the site visitors.