Medsana, Romanian Branch of Athens Medical Center and Asklepios Cliniken, a group with over 25 years experience in private medical services, which currently owns a chain of clinics and hospitals in Europe and the U.S.
The crisis determined companies to decrease their budgets for medical services offered to their employees.
The Client wants to increase the value of the turnover generated by individuals and also the turnover for several medical services, where they have an competitive advantage.
The running costs with the call center to be at a lower level, the site being able to grant more online service requests than request by phone and be a better information source.
Medsana is one of our oldest clients, having a collaboration for almost 10 years. We developed all their site versions until now and the assigned Project Manager became a specialist in Medical Online Communication. We set the goals we want to achieve: increase in number of services requests; increase in traffic due to SEO friendly web-site; decrease of call center work hours. We propose an efficient conversion architecture (wire frame for the home page and the interior pages: menus, site structure, the appropriate conversion functionality (forms, quotes etc.), establishing sales funnels. All features of the web application was documented in the “Analysis document”.
Identify the possible communication routes, head-lines, pictures, call to action elements, command buttons, contextual elements of action etc. Graphical templates design. We delivered attractive design, highly intuitive through its elements we chose in order to enhance the advantages of Medsana in the local medical market. Revisions on the layout based on the client feedback
Our client desired fast, quality web experience on any browser, device, technology or network they could used. Based on the analysis documents agreed, using cutting-edge technology we perform: database design, back-end and front-end features. Our developers know the importance of: using the latest PHP an MySQL versions, clean code development, modular code development, OOP programming, agile methodology. We successfully delivered the proper customized solution for an advanced e-commerce store.
Medsana is a clinic with a very large area of services, over 150 doctors and three major centers. The solution we delivered was client oriented, the user to have the easiest way to register for a medical service, for any type of client: usual client, that knows very well the Medsana offer, clients who look for a specific doctor or clients who just have a problem and they need to be guided to the proper medical service.
HOMEPAGE
MEDICAL TEAM
DOCTOR PAGE
MOBILE APP
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